Part of living an eco-friendly lifestyle means utilizing the products and services of companies who have the same values that you do. Finding these companies, however, can be difficult, especially when more businesses than ever before are using eco-friendly terms and phrases in their marketing campaigns. Since the consumer bears the ultimate responsibility of determining which business they should patronize, here are a few tips to help you sort through the clutter and find the ones that really do understand and promote environmentally friendly causes and lifestyles.
Skip the Ads and Check the Labels, Instead
While marketing campaigns are supposed to be factual and honest, the process of writing ad copy can sometimes blur the facts and imply things that may help win customers, even if these words are not technically true. When attempting to determine where the company truly stands on environmental issues, opt to skip the ads and instead search for the information you need by reading the product labels. Labeling laws exist in many industries to help instill consumer confidence in the product and ensure that the customer receives a reasonable product for the money.
Examples Worth Searching For
CRI (Carpet and Rug Institute)
- To help improve indoor air quality the CRI created the Green Label Plus to help consumers identify carpet, adhesive and cushion products that comply with eco-friendly guidelines and meet stringent criteria for low chemical emissions.
- Products, services and businesses that display the Green Seal™ mark represents compliance with a rigorous certification process that ensures sustainability, as well as a commitment to safeguarding human health and the environment.
- A program designed in partnership with Environmental Protection Agency (EPA) that helps consumers select products that are safer, including toxicity and environmental safety.
- A voluntary program under the EPA, products bearing the ENERGY STAR logo help businesses and individuals reduce energy consumption and in turn protect our planet.
Labeling information helps consumers make informed choices about the products they choose to buy and use or consume in their homes, but this type of information can also be useful when searching for services, such as those that help with cleaning and organization needs of the home. Mopfrog of Brooklyn, well-known for its commitment to environmentally conscious cleaning methods, is one of only a few cleaning companies to devote its business to the use of only cleaning solutions that meet standards for environment safety. Their staff is specially trained to clean and freshen your home in a way that will not add dangerous chemicals to your family’s home environment.