Tag Archives: Greening Your Purchase of Cleaning Products

Feeling Good About Shopping for “Green” Cleaners? You May Not Have All the Information


Manufacturer’s understand the power of green. In fact, according to a recent marketing research report, an estimated $600 million dollars of green cleaning products were sold last year, including both household cleaning products and laundry aids. Continued consumer interest combined with numbers like this leave no doubt that going green is an excellent marketing strategy. But this is not all good news.

The Underlying Problem with Green Marketing

While this focus by manufacturers on green marketing can be helpful in increasing awareness of environmental issues, it leaves out an important fact. Although many people do not realize it, there is very little actual regulation in place to make sure that cleaning products marketed as green are as environmentally safe as consumers are led to believe.

Confusing Terminology

The green marketing craze has resulted in several terms that are often used loosely in advertising, with no uniform definition of what the term means and to what degree. In other words, manufactures can use terms like “non-toxic”, “natural” and “organic” pretty much as they wish, usually without having to prove the authenticity of their claims.

Learning the Language of the Labels

Consumers who want to ensure that the “green” products they choose are really safer for human health and the environment should take some time to learn to decode the labels and look for seemingly harmless wording that manufacturers use, such as:

  • Optical brighteners – a laundry brightening aid, optical brighteners are actually chemicals, like triazine-stilbenes, that coat your clothing during the wash and can cause skin irritation.
  • Active ingredients – this term usually indicates that antimicrobial pesticides are added to kill viruses, mold, and bacteria during the cleaning process.
  • Biodegradable – although this is an indication that the cleaning product’s formula does biodegrade, the resulting chemicals and substances that result from the biodegrading process can damage the environment for years before being rendered harmless.

There are many more examples of terminology commonly used in marketing that is evasive, if not downright deceptive. To avoid harming your health and the planet, look for products that are certified by reputable third party organizations, such as EcoLogo, Green Seal™ and the EPA’s Safer Choice Label.

All Mopfrog franchises, like Mopfrog of Lunenburg, are committed to providing the highest standard of service. In order to maximize cleanliness and safeguard human health and the planet, we utilize certified eco-friendly cleaning products versus traditional, chemically intensive methods.

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National Poison Prevention Week: Safe Guard Your Family

With National Poison Prevention Week among us, it’s important to make sure that you’re always doing everything that you can to keep your family safe from harm. National Poison Prevention Week takes place the third week of March and is designed to highlight a very important issue: the accidental poisoning that is occurring in huge numbers across the country each year.

baby-17327_1280National Poison Statistics

According to PoisonPrevention.org, more than two million poisonings are reported around the country annually. More than 90 percent of those occur in the home and, to make matters worse, the majority of non-fatal poisonings involve kids that are younger than six-years-old. The top five most common culprits in children include personal care products, household cleaning agents, analgesics, toys or miscellaneous items and topical medications. 

The Problem With Plastics

If you want to take a proactive approach to safe guarding your family from the dangers of unintentional household poisons, it is important to keep a few key things in mind. For starters, to reduce the number of questionable chemicals your family may be exposed to, get rid of plastic items and replace with safer materials.

Think about all of the plastic items that you have in your home that may fall into this category. This can include baby bottles, kids sippy cups, food storage containers and more.  Swap these items with more environmentally friendly alternatives, such as glass or BPA-free containers.

Cleaning Products: Out With the Old, In With the Eco-friendly

Next, pay close attention to the types of cleaning products that you’re using to keep your home clean and free from germs. Toss the chemically laden cleaners in favor of greener solutions. Consider using all-natural versions or even popular household ingredients like distilled white vinegar, hydrogen peroxide, lemon and baking soda. If you do purchase store-bought items, don’t rely on a label that says “all-natural” or “green” – more often than not it is only telling part of the story. Choose products that are certified by organizations like the Environmental Protection Agency’s Safer Choice label to make sure you’re getting a product that perform well and are actually safe for human health.

How Fresh Are Your Air Fresheners

Finally, look into replacing all of those air fresheners that you might be using. You may like the smell, but really all you’re doing is poisoning the air that your family is breathing and creating an unsafe environment for everyone involved. Many air fresheners can contain phthalates, carcinogens, neurotoxins and other ingredients that can lead to breathing problems, allergies, asthma and other types of lung diseases. Instead, reduce that indoor air pollution by freshening up your home in the natural way. Consider using baking soda to eliminate odors, for example, or add more plants to your home for that all-day fresh smell.

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