Manufacturer’s understand the power of green. In fact, according to a recent marketing research report, an estimated $600 million dollars of green cleaning products were sold last year, including both household cleaning products and laundry aids. Continued consumer interest combined with numbers like this leave no doubt that going green is an excellent marketing strategy. But this is not all good news.
The Underlying Problem with Green Marketing
While this focus by manufacturers on green marketing can be helpful in increasing awareness of environmental issues, it leaves out an important fact. Although many people do not realize it, there is very little actual regulation in place to make sure that cleaning products marketed as green are as environmentally safe as consumers are led to believe.
The green marketing craze has resulted in several terms that are often used loosely in advertising, with no uniform definition of what the term means and to what degree. In other words, manufactures can use terms like “non-toxic”, “natural” and “organic” pretty much as they wish, usually without having to prove the authenticity of their claims.
Learning the Language of the Labels
Consumers who want to ensure that the “green” products they choose are really safer for human health and the environment should take some time to learn to decode the labels and look for seemingly harmless wording that manufacturers use, such as:
- Optical brighteners – a laundry brightening aid, optical brighteners are actually chemicals, like triazine-stilbenes, that coat your clothing during the wash and can cause skin irritation.
- Active ingredients – this term usually indicates that antimicrobial pesticides are added to kill viruses, mold, and bacteria during the cleaning process.
- Biodegradable – although this is an indication that the cleaning product’s formula does biodegrade, the resulting chemicals and substances that result from the biodegrading process can damage the environment for years before being rendered harmless.
There are many more examples of terminology commonly used in marketing that is evasive, if not downright deceptive. To avoid harming your health and the planet, look for products that are certified by reputable third party organizations, such as EcoLogo, Green Seal™ and the EPA’s Safer Choice Label.
All Mopfrog franchises, like Mopfrog of Lunenburg, are committed to providing the highest standard of service. In order to maximize cleanliness and safeguard human health and the planet, we utilize certified eco-friendly cleaning products versus traditional, chemically intensive methods.